365: Assembly: Going from Nice to Have to Must Have SaaS Product - with Jonathan Fields

Jonathan Fields, co-founder and CEO of Assembly, shares his journey of growing from a struggling recognition and rewards product to a successful company. He discusses scaling strategies, starting with a simple product and expanding into a comprehensive engagement suite, and growth strategies including Google AdWords and affiliate marketing. They also explore biased recommendations and marketing strategies, referrals and partnerships, and their obsession with automation, disrupting the real estate industry, and rolling burritos.