The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship cover image

365: Assembly: Going from Nice to Have to Must Have SaaS Product - with Jonathan Fields

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

CHAPTER

Biased Recommendations and Marketing Strategies

This chapter explores the prevalence of biased recommendations and rankings on websites, the negotiation process for reaching out to these websites, and the importance of considering the lifetime value to customer acquisition cost ratio in marketing. The speakers also discuss the challenges and costs associated with advertising through different channels and the effectiveness of referrals.

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