The Varsity
Gary Bettman on the NHL’s Media Moves
Sep 29, 2024
In this engaging discussion, NHL Commissioner Gary Bettman, a veteran leader in professional sports, highlights the NHL’s evolving media strategy as the league gears up for a new season. He shares insights on the NHL's global expansion, the success of recent media deals with ESPN, and their promising implications for viewer engagement. Bettman also touches on the enthusiastic launch of a new franchise in Salt Lake City, emphasizing the importance of community support and innovative fan interactions in shaping the league's future.
38:22
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Quick takeaways
- The NHL is enhancing its visibility and fan engagement by moving away from regional sports networks to national distribution methods, supported by strong media partnerships.
- International games and the presence of foreign players are crucial for the NHL's global expansion, fostering new fan bases in diverse markets like Sweden and Finland.
Deep dives
NHL's Media Strategy and Local Deals
The NHL is progressing into the fourth year of substantial media partnerships with Disney and Warner Brothers Discovery, having secured a seven-year extension that emphasizes the league's growing visibility. As the NHL gradually moves away from regional sports networks, it aims to enhance fan engagement through more accessible viewing options, with a focus on national distribution. The league's positive media performance, highlighted by great viewership numbers during the playoffs, reflects effective marketing strategies by its broadcasting partners. As rights negotiations approach, optimism rises regarding the NHL's position as a valuable content provider in a changing media landscape.
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