Gary Bettman on the NHL’s Media Moves
The Varsity
NHL's Global Expansion and Media Evolution
This chapter explores the NHL's initiatives to expand its international presence through global games and its reliance on international players and fanbases. It discusses the transformative impact of recent media deals with ESPN and Turner Broadcasting, enhancing viewer engagement and digital accessibility. Additionally, the chapter examines the shifting landscape of regional sports networks and how technology is reshaping fan interactions with the sport.
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