Strategic Expansion in the NHL: A New Model for Success

On today’s episode, John Ourand is joined by the dean of professional sports, NHL commissioner Gary Bettman, for a deep-dive discussion about the NHL’s media strategy as opening night approaches on Friday. Bettman candidly speaks about the league’s global imprint, ESPN’s excellent job promoting the game, their 7-year deals with WBD, and much more. With new media negotiations on the horizon, Bettman expresses his optimism about where the league is headed.

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