

Dwight Garner on Classic 20th Century American Book Ads
May 10, 2021
Dwight Garner, an acclaimed journalist and book critic at the New York Times, dives into the fascinating world of classic 20th-century American book advertisements. He shares how authors were marketed as cultural icons, revealing the intricacies of branding and reader perception. Garner discusses the shift in advertising techniques, spotlighting impactful campaigns like 'Uncle Tom's Cabin.' The conversation also touches on the evolution of literary criticism and the nostalgic art of visual marketing, highlighting its lasting influence on readers today.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9
Intro
00:00 • 2min
The Art of Literary Marketing
02:00 • 12min
The Legacy of Book Advertisements
13:46 • 4min
The Portrait of a Writer
18:05 • 8min
Marketing the Written Word
25:40 • 8min
The Transformation of Literary Criticism in the 1930s
33:25 • 2min
The Evolution of Book Advertising
35:02 • 17min
Analyzing Classic Book Advertisements and Literary Themes
51:53 • 3min
The Art of Book Advertising: A Nostalgic Journey
54:36 • 6min