The Biblio File hosted by Nigel Beale

Dwight Garner on Classic 20th Century American Book Ads

May 10, 2021
Dwight Garner, an acclaimed journalist and book critic at the New York Times, dives into the fascinating world of classic 20th-century American book advertisements. He shares how authors were marketed as cultural icons, revealing the intricacies of branding and reader perception. Garner discusses the shift in advertising techniques, spotlighting impactful campaigns like 'Uncle Tom's Cabin.' The conversation also touches on the evolution of literary criticism and the nostalgic art of visual marketing, highlighting its lasting influence on readers today.
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