17min chapter

The Biblio File hosted by Nigel Beale cover image

Dwight Garner on Classic 20th Century American Book Ads

The Biblio File hosted by Nigel Beale

CHAPTER

The Evolution of Book Advertising

This chapter explores the transformation of book advertising from the 1950s through the 1980s, highlighting key figures like Franklin Spear who introduced innovative strategies. It examines the cultural shifts that influenced advertising practices, showing how literature interacted with broader societal changes. The discussion also touches on the impact of technology and media on reading habits, contrasting past and contemporary engagement with literary works.

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