8min chapter

The Biblio File hosted by Nigel Beale cover image

Dwight Garner on Classic 20th Century American Book Ads

The Biblio File hosted by Nigel Beale

CHAPTER

The Portrait of a Writer

This chapter examines how photography and marketing shaped the public personas of authors in the 1920s, particularly contrasting the images of figures like Fitzgerald and Hemingway. It delves into the evolving role of publishers in branding authors and emphasizes the changing landscape of book advertising in a digital age. The discussion also critiques the reliance on blurbs for promoting literature, highlighting the impact of these tactics on reader expectations.

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