Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

The Creator's Playbook: How to Launch Courses That Sell Out in Record Time | Sales | Presented by Teachable

Nov 26, 2025
Guest
Shelby Haas-Sapp
Guest
Jason Fladlien
Guest
Russell Brunson
Join marketing titans Russell Brunson, Co-founder of ClickFunnels, and Jason Fladlien, the 'webinar king,' as they share invaluable insights on selling courses. Brunson reveals how minor adjustments in funnel structure can enhance conversion rates, while Fladlien provides strategies to handle objections and create emotional transformations during webinars. Shelby Haas-Sapp discusses the art of soft-closing and gauging interest from prospects. Together, they equip creators with the tools to turn passion into profit.
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ADVICE

Prove Value Before Monetizing

  • Prove your value before you try to sell anything to your audience.
  • Let audience demand dictate product timing and design so they buy when you launch.
INSIGHT

Funnels Channel, They Don't Create Trust

  • Funnels don't create trust; they channel existing trust into clear next steps.
  • Structure top (lead gen), middle (trust builders), and bottom (close) to guide buyers.
ADVICE

Fix The Hook Before Rebuilding Funnels

  • Use the hook-story-offer framework on every funnel page to improve conversion.
  • Test and tweak one element (often the hook) instead of rebuilding the whole funnel.
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