178. UTMB's Big Blunder and What's Next For Trail Running, Intensity Distribution Science, and Big's Backyard!
Oct 31, 2023
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The podcast covers UTMB's controversial race announcement, training intensity distribution, heat training through Halloween costumes, biases, and the need for the running community to reject unrestrained growth in endurance sports.
The controversy surrounding UTMB's new race in Whistler, Canada highlights the challenge of balancing growth and preserving the authenticity of trail running.
The expansion of UTMB and its partnerships raise concerns about the homogenization and commercialization of trail running, impacting smaller community-driven events.
Responsible and sustainable growth in trail running requires prioritizing the integrity of local races, supporting smaller events, and preserving the sport's unique values.
The trail running community plays a crucial role in shaping the future of the sport, advocating for responsible growth and ensuring the preservation of its spirit.
Deep dives
The rise and controversies surrounding UTMB
The UTMB, owned by Ironman, has recently faced controversy after announcing a new race in Whistler, Canada. This comes as part of UTMB's expansion plans, and it has raised concerns about the impact on local races and the growth of the sport. Ironman's acquisition of UTMB and its focus on growth and profit have led to tensions within the trail running community. The announcement of the Whistler race has been met with resistance, with many expressing support for the existing Whistler Alpine Meadows race and its race director, Gary Robbins. The controversy highlights the challenges of balancing growth and maintaining the authenticity and values of the sport.
The challenges of growth in trail running
UTMB's expansion and its partnership with various brands and races have raised concerns about the homogenization and commercialization of trail running. The pressures to grow and cater to sponsors and investors can impact the spirit of the sport and take away the focus from community-driven events and races. The tension between growth and preserving the core values and authenticity of trail running is a challenge that the sport must grapple with as it becomes more popular and attracts more commercial interest.
The need for thoughtful and responsible growth
As trail running continues to grow, it is important for race organizers, brands, and the community to prioritize responsible and sustainable growth. This means maintaining the integrity and uniqueness of local races, supporting smaller events, and preserving the values that make trail running special. Companies like UTMB and Ironman should be mindful of the impact their decisions have on the community and work collaboratively with race organizers to ensure the long-term viability and health of the sport.
The importance of community voice
The controversies surrounding UTMB and its expansion serve as a reminder of the power of the trail running community. In the face of commercial interest and pressures to grow, the voices of athletes, race directors, and passionate community members play a crucial role in shaping the future of the sport. By speaking up and taking a stand, the community can advocate for responsible growth and ensure that the spirit of trail running is preserved for future generations.
The Impact of the Podcast
The listener expresses how the podcast has had a positive impact, providing entertainment and valuable knowledge on running, fueling, and strength training. They appreciate the vulnerability and authenticity of the hosts and admire their commitment to being true to themselves. The listener also mentions their aspiration to contribute to female athlete research and health in the future.
Message to the Listener
The hosts express their admiration for the listener and their journey as a young athlete. They acknowledge the challenges of toxic behaviors and encourage self-love and resilience. The hosts share personal experiences and emphasize the importance of finding the right community and staying true to oneself.
A Reminder for High School Years
The hosts reflect on their own high school experiences and offer reassurance to the listener. They acknowledge the insecurities and pressures of that time, and emphasize the importance of staying true to oneself and finding like-minded people. They express their admiration for the listener's enthusiasm and encourage them to shine their light.
Closing Message
The hosts express their love and gratitude for the listener, ending on a lighthearted note about being pizza-loving ghosts on the listener's shoulder in their next life.
We put on some dinosaur onesies (our business formal) for this awesome Halloween episode! The big discussion was on UTMB's controversial announcement of a new race in Whistler, Canada, on the same weekend as the now-discontinued, grassroots race called Whistler Alpine Meadows. UTMB rode the sport's wave of exponential growth, gobbling up races to incorporate into their World Series. When Whistler Alpine Meadows was denied a permit, they swooped in and plopped a corporate race in its place. It's a fascinating mix of business strategy, economic models, relationships, and culture, and we try to break it all down in a nuanced and empathetic way. We accept that a rising tide lifts all boats, and we acknowledge that we benefit from it. But if that tide destroys the smaller boats (whether through intention or mere negligence), we need to reject that thesis of unrestrained growth. This could be a turning point in the future of endurance sports, and the community has the power.
Before getting to UTMB's big blunder, we talked about training intensity distribution through the lens of a new review study! Across sports, endurance approaches coalesce around similar intensity distribution numbers, whether the sport involves the pool, the snow, or the trails. How wild is that? What are we seeing? In that convergence, there are lessons about how you structure your weeks and think about long-term growth.
And there were so many other fun discussions! Topics: heat training via Halloween costumes, the sexiest dinosaurs, our feelings on ghosts, 2 show recommendations, the importance of easy training and how that influences weekly structure, why workout design may be less important than you think, speed development, a recap of Big's Backyard and Harvey Lewis' awesome achievement, the Javelina 100, and hot takes.
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