Stacking Growth | The B2B Marketing Podcast 9 - Reaching Your Audience on Emerging Channels
Jan 27, 2022
Todd Clouser and Stephen Pope discuss the importance of early experimentation on emerging channels, including their experiences with TikTok for B2B. They also delve into topics such as growing YouTube channels, distributing content at scale, building direct relationships with clients, balancing process and flexibility in content creation, the value of automation videos, evangelizing the audience, and future collaborations in the B2B space.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Generating Revenue on TikTok and Building Direct Relationships with Clients
01:33 • 26min
Being Open to Opportunities and Balancing Process and Flexibility in Content Creation
27:29 • 2min
The Value of Automation Videos and Building a Core Group of Supporters
29:05 • 2min
The Value of Evangelizing Your Audience and Future Collaborations on TikTok in the B2B Space
31:08 • 2min
Discussing Collaboration and Creating Unique Content
32:52 • 2min