9 - Reaching Your Audience on Emerging Channels
Stacking Growth | The B2B Marketing Podcast
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Generating Revenue on TikTok and Building Direct Relationships with Clients
The chapter discusses how the speaker generated revenue off of TikTok by posting content that caught the attention of a $5 billion energy company. They emphasize the importance of building relationships directly with potential clients and how their service was not set up to go through the company's procurement process.
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