Startups For the Rest of Us

Episode 752 | The State of SEO in 2025

91 snips
Jan 28, 2025
Guest
Lars Lofgren
Lars Lofgren, an SEO expert with 15 years of experience, delves into the rapidly evolving landscape of SEO. He discusses how changing Google algorithms and the rise of AI content are reshaping strategies for online visibility. Key topics include the staggering revenue potential driven by SEO traffic, the emerging phenomenon of 'parasite SEO,' and essential adaptations for bootstrappers. Lars emphasizes balancing AI tools with authentic content creation as marketers navigate this dynamic environment.
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ANECDOTE

$7.2M Revenue from Affiliate Blogs

  • Lars Lofgren's affiliate blogs generated $7.2M in annual revenue.
  • This was achieved through organic traffic and affiliate offers.
INSIGHT

Targeted Traffic for Affiliate Revenue

  • High affiliate revenue can come from a small amount of highly targeted traffic.
  • Focusing on the right keywords within specific categories is key.
INSIGHT

Google's Algorithm Shift

  • Google's algorithm has shifted significantly, de-emphasizing links.
  • It now prioritizes established brands and large sites.
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