Episode 752 | The State of SEO in 2025
Startups For the Rest of Us
Understanding Parasite SEO: Exploiting Authority in Digital Marketing
This chapter explores the emerging strategy of 'parasite SEO,' where third parties exploit the authority of established news publishers for boosting their own content. It examines its growth since early 2022, the monetization opportunities it presents, and the complex interplay between SEO tactics and Google's shifting policies on content quality.
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