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Lars Lofgren

SEO expert with 15 years of experience, previously working with companies like Kissmetrics and I Will Teach You To Be Rich. Shares insights on the changing landscape of SEO in the age of AI.

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Jan 28, 2025 • 36min

Episode 752 | The State of SEO in 2025

Lars Lofgren, an SEO expert with 15 years of experience, delves into the rapidly evolving landscape of SEO. He discusses how changing Google algorithms and the rise of AI content are reshaping strategies for online visibility. Key topics include the staggering revenue potential driven by SEO traffic, the emerging phenomenon of 'parasite SEO,' and essential adaptations for bootstrappers. Lars emphasizes balancing AI tools with authentic content creation as marketers navigate this dynamic environment.