The Edward Show Why Big Blogs Are Collapsing (And How to Fix Them) - Lars Lofgren
23 snips
Oct 7, 2025 Lars Lofgren, an SEO expert and former growth marketer for Neil Patel, dives into the decline of big blogs due to issues like content bloat and lazy SEO practices. He reveals why traditional SEO 'moats' are no longer effective and shares the challenging reality of recovering from years of neglect. Lars explains the importance of topical authority, how to find profitable content clusters, and when to rebuild versus starting anew. He also critiques the role of AI in SEO, urging a return to quality over quantity in content creation.
AI Snips
Chapters
Transcript
Episode notes
Domain Authority Moats Have Vanished
- Old SEO moats from domain authority no longer protect sloppy sites.
- Large sites that coasted now face steady declines because algorithm changes removed that advantage.
Topical Authority Is Sliced And Literal
- Google's topical authority is literal and fragmented today, not a neat category tree.
- Sites can be gated into tiny subclusters where Google refuses to 'test' new content.
Map Every Post To Precise Topics
- Audit every post and map each to a precise topic before you act.
- Stop thinking in keywords; map unique entities and target pages intentionally.