The Online Course Show
240: The Secret to Consistent Sales WITHOUT Live Launches (Featuring Abi Prendergast)
Nov 28, 2024
In this engaging discussion, Abi Prendergast, an Evergreen funnel expert and author of 'Day 1 Evergreen', unveils how to achieve consistent sales without the chaos of live launches. She shares her unique 'Day 1 Evergreen' framework, emphasizing authentic webinar funnels and strategic customer engagement. Learn about the importance of urgency in sales, effective split testing, and optimizing sales funnels for multiple products. With actionable insights, Abi empowers course creators to automate their sales process and scale their businesses effortlessly.
50:07
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Quick takeaways
- Adopting an evergreen sales model allows course creators to achieve consistent monthly income while enhancing user experience through flexibility and accessibility.
- The importance of genuine marketing tactics, such as transparency in webinar content and collecting feedback, fosters better customer engagement and trust.
Deep dives
The Shift to Evergreen Courses
Relying solely on limited live launches for course sales can be exhausting and unpredictable. A more sustainable approach is through an evergreen system, which allows for consistent monthly income while giving customers the freedom to enroll when they're ready. An evergreen sales model also enhances user experience by eliminating the need for potential students to wait for a launch to access valuable content. This model not only benefits course creators but also aligns more closely with the expectations of customers in today’s fast-paced environment.
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