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21min chapter
240: The Secret to Consistent Sales WITHOUT Live Launches (Featuring Abi Prendergast)
The Online Course Show
Mastering Evergreen Webinar Funnels
This chapter introduces the 'Day 1 Evergreen' framework for course creators, focusing on automation and personalized sales processes through evergreen webinar funnels. It highlights the importance of understanding customer needs, utilizing feedback loops, and maintaining authenticity in marketing strategies to enhance engagement and conversion rates. The discussion also emphasizes the significance of strategic call-to-action placements, the balance of urgency in sales, and the role of split testing in optimizing marketing effectiveness.
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