Closing More Land Deals with Cold Calls (Not Mailers!) (Podcast Ep#104)
Feb 8, 2024
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Learn how Joe Roberts transitioned from direct mail to cold calling to close more land deals. Discover the benefits of cold calling over direct mail, effective phone negotiations, and the importance of building rapport. Explore the Dirt Hacker Challenge for business growth and personal insights from balancing multiple businesses. Get tips on potential podcast guests and outsourcing cold calling for lead generation.
Transitioning from direct mail to cold calling can significantly boost land deal closures.
Utilizing concise, buyer-focused cold calls at a low cost per lead can enhance lead generation.
Deep dives
Cold Calling Expertise in Land Investing
Joe Roberts, a guest on the episode, shares his journey of transitioning from the Marine Corps to scaling his land business through cold calling. Starting in fall 2021, his focus shifted to building systems and scaling his business, leading to the launch of a cold calling service, land caller. By utilizing cold calling, he discovered a subset of landowners who responded better to calls than other forms of communication, leading to increased success.
Key Strategies in Cold Calling
Joe emphasizes the importance of getting straight to the point in cold calls, establishing buyer intent early on. He highlights the significance of open-ended questions that reveal seller motivations and pain points, rather than bombarding leads with extensive due diligence queries. Joe's approach involves aiming for concise initial calls lasting 3-5 minutes to capture potential leads efficiently.
Cost-Effectiveness of Cold Calling
Joe discusses the cost per lead in cold calling, noting its higher quality compared to texting and lower expense compared to traditional mail campaigns. The average cost per lead is around 30 cents per record contacted, offering a viable lead generation method that strikes a balance between affordability and lead quality.
Personal Insights and Recommendations
Beyond business, Joe enjoys outdoor activities, including hunting, fishing, and hiking, reflecting his love for nature and adventure. He highlights his preference for follow-through and a need to combat 'shiny object syndrome,' focusing on one task before moving to the next. Joe recommends reading 'Kind of Money Craze' for valuable insights on perseverance and 'E-Myth' for business-oriented lessons.
Tired of sending out endless mailers only to hear crickets?
It might be time to ditch the mailbox and dial in your success with cold calling.
After a year or so doing direct mail, that’s exactly what started happening to Joe Roberts – his returns from mailers began to fall off dramatically and he needed to adapt.
Cold calling went from being a lead generation testing ground alongside trying out SMS to quickly becoming the way.
From learning the ropes personally by being on the phone to building Land Caller, a dedicated cold-call lead gen company for land investors, cold calling has fueled Joe’s rise to becoming a 7-figure investor.
In this episode, he drops knowledge on everything from cost per lead to ideal call length to planting seeds for the close.
IN THIS EPISODE LISTEN AND LEARN:
Why cold calling is more effective than direct mail
What to say and ask on the initial call
How to secure the second call
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