Scandinavian Product Podcast #20 The Ultimate Guide to Product Discovery | Teresa Torres (Product Talk) and Petra Wille (Strong Product People)
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Oct 23, 2024 
In this enlightening discussion, bestselling authors Teresa Torres and Petra Wille share their expertise on product discovery. Teresa, known for her insights in 'Continuous Discovery Habits,' emphasizes the difference between user research and true product discovery. Petra spotlights the importance of aligning product outcomes with strategic goals. They explore pitfalls to avoid, the significance of strategic context, and how to leverage KPI trees for success. With practical advice and storytelling tips, they reveal how to effectively communicate product vision to leadership.
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Strategic Context
- Define a clear strategic context from leadership, including outcomes and guardrails.
- Empower teams to make decisions within those boundaries, fostering focus and alignment.
Team and Customer Access
- Establish cross-functional teams (e.g., product trio) for collaborative discovery.
- Ensure these teams have regular, unfettered access to customers for continuous feedback.
Connecting Backlog to Strategy
- Tie backlog items to quarterly goals and the broader product strategy.
- Teams should understand how their work contributes to overall success and measure impact.