Today’s episode is particularly special.
A 2-hour masterclass on discovery that every designer, product manager, founder, and product leader should hear
With bestselling authors Teresa Torres (Product Discovery Habits) and Petra Wille (Strong Product People) - two of my biggest references.
My god, this was fun...!
Is it the first long-format episode on discovery with 2 industry legends? Possibly...
Will there be advanced lessons, golden practical nuggets, and plenty of spicy takes?
Oh yes...
The only thing I can say is: you're in for a treat :)
Petra, Teresa, and I covered:
* How to get support from your leadership to do great discovery
* Main mistakes to avoid when doing discovery and what to do instead
* How to frame business and product outcomes
* How to set great strategic context and close the loop between discovery and strategy
* Why user research is not the same as product discovery
* The danger with the double diamond
* How to translate discovery into a story CEOs want to hear
* Beyond discovering products: business modeling
* How to use KPI trees
* Deep dive into Opportunity Solution Trees and main pitfalls
* And so so much more
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Show notes
* Teresa's book: Continuous Discovery Habits
* Teresa's blog and website
* Teresa’s LinkedIn profile
* Petra’s LinkedIn profile
* Petra’s website
* Petra's books
* Strong Product People
* Strong Product Communities
* Richard Rumelt’s Good Strategy, Bad Strategy – mentioned by Teresa in the context of defining strategy and diagnosing market conditions.
* Seven Powers, the foundation of Business strategy
* Petra's article on KPI trees
* Clayton Christensen’s Deliberate vs. Emergent Strategy
* Bob Moesta’s Jobs to Be Done and interview methods
* Gino Wickman’s book Traction
* Rich Mironov's blog Product Bytes
* Carlo Mahfouz episode and website
* Moment Prisons article, recommended to me by John Cutler a while back
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Know more here
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