18min chapter

Scandinavian Product Podcast cover image

#20 The Ultimate Guide to Product Discovery | Teresa Torres (Product Talk) and Petra Wille (Strong Product People)

Scandinavian Product Podcast

CHAPTER

Strategic Context in Product Development

This chapter explores the vital components of strategic context in product development, focusing on the differences between vision, strategy, and objectives. It emphasizes the necessity of clear communication and storytelling to ensure alignment across teams, using examples from industry giants like Dropbox, Apple, and Google. The discussion also highlights the iterative process of defining business and product outcomes and the collaborative efforts required to optimize user experience alongside business goals.

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