The SaaS Podcast: Build, Launch & Scale Your SaaS Enterprise Sales: How Blings Landed McDonald's in 9 Months | Blings
Jan 15, 2026
Yosef Petersil, co-founder and COO of Blings, shares his journey in landing major clients like McDonald's and Mercedes while bootstrapping the business. He reveals how a single cold text to a CMO secured McDonald's as a customer, emphasizing the importance of charging for proof of concepts to boost prioritization. Yosef discusses validating the wrong ideal customer profile and highlights strategies like using 13-month contracts to streamline negotiations. He also recounts the costly lesson of losing leads due to poor follow-up, urging founders to implement systems early.
AI Snips
Chapters
Books
Transcript
Episode notes
Validate ICP Budget First
- Validate buyer budget early: Yosef found customer success managers had no purchase budget after dozens of interviews.
- Pivot to marketing where the money lived and product adoption could be monetized.
Cold Text To A CMO Landed McDonald's
- Yosef got McDonald's CMO's number, texted, and offered a meeting after creating a custom video tailored to their brand.
- That initial design partner meeting evolved into a POC, a paying client, and later an investor.
Use A 13-Month POC Contract
- Use a 13-month contract with a first-month exit clause to eliminate double negotiations after a POC.
- This converts the POC into the commercial term if success criteria are met, saving months of rediscussion.
