Yosef Petersil

Yosef Petersil, co-founder and COO of Blings, shares his journey in landing major clients like McDonald's and Mercedes while bootstrapping the business. He reveals how a single cold text to a CMO secured McDonald's as a customer, emphasizing the importance of charging for proof of concepts to boost prioritization. Yosef discusses validating the wrong ideal customer profile and highlights strategies like using 13-month contracts to streamline negotiations. He also recounts the costly lesson of losing leads due to poor follow-up, urging founders to implement systems early.