Hermès - The Luxury Profit Machine

This book, written by two world experts on luxury branding, provides the first rigorous blueprint for managing luxury brands and companies at the highest level. It analyzes the essence of luxury, highlights its managerial implications, and rationalizes the original methods used to transform small family businesses like Ferrari, Louis Vuitton, and Chanel into global successes. The book clarifies the differences between 'premium,' 'fashion,' and 'luxury' and sets out counter-intuitive rules for marketing luxury goods and services. It also explores the impact of digital developments and social networks on luxury marketing.

Deluxe: How Luxury Lost Its Luster is a social history that explores the evolution of luxury from its aristocratic roots to its current status as a mass-produced commodity. Dana Thomas delves into the dark side of the luxury industry, uncovering secrets behind brands like Prada, Gucci, and Burberry. The book offers a fascinating look at how globalization and corporate strategies have reshaped the concept of luxury.