Hermès - The Luxury Profit Machine
Coffee and Investing with Saurabh Mukherjea
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Exploring the Intersection of Electric Vehicles and Consumer Psychology
This chapter explores the shift from internal combustion engine vehicles to electric vehicles, highlighting the speakers' collaborative experiences that fueled their interest in this sector. It delves into the dynamics of consumer psychology and its influence on the luxury market, particularly through the lens of brands like Hermès.
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