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How I Learned to Love Shrimp
Kristie Middleton on why engineering breakthroughs are essential for low-cost plant-based alternatives
Mar 26, 2024
Kristie Middleton, VP of Business Development for Rebellyous Foods, discusses how engineering breakthroughs make affordable plant-based alternatives a reality. They tackle challenges in scaling plant-based meats for mass consumption, targeting institutions like universities. The episode is a must-listen for those interested in plant-based meats and company scaling in this market.
01:11:25
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Quick takeaways
- Rebellyous Foods focuses on making plant-based chicken affordable and accessible in institutions like schools to impact a large audience efficiently.
- Novel manufacturing technology like 'Mokku' enhances worker conditions, reduces energy consumption, and ensures high-quality plant-based meat products.
Deep dives
Rebellious Foods and School District Presence
Rebellious Foods has products available to over 3 million students through 200 school districts, offering plant-based chicken options like nuggets and tenders. By focusing on making plant-based chicken affordable and accessible in institutions like schools, they aim to impact a large audience efficiently. The feedback received has been positive, and the company's innovative manufacturing technology aims to address scalability, affordability, and worker conditions.
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