21min chapter

How I Learned to Love Shrimp cover image

Kristie Middleton on why engineering breakthroughs are essential for low-cost plant-based alternatives

How I Learned to Love Shrimp

CHAPTER

Innovating Plant-Based Meat Manufacturing for Affordability and Accessibility

This chapter explores Rebellious Foods' innovative approach to creating affordable plant-based chicken products through developing continuous manufacturing technology. The focus is on addressing scalability and affordability challenges in the plant-based meat industry to make these products more widely accessible. It discusses the company's mission, engineering solutions, consumer education efforts, and the importance of high-quality products in a crowded market.

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