17min chapter

How I Learned to Love Shrimp cover image

Kristie Middleton on why engineering breakthroughs are essential for low-cost plant-based alternatives

How I Learned to Love Shrimp

CHAPTER

Plant-Based Food Product Reach and Industry Challenges

The chapter delves into the wide adoption of a plant-based food product in numerous school districts, including the Los Angeles Unified School District, despite pandemic-related challenges. It explores the affordability of plant-based products through technology development and pricing strategies, supported by venture funding. The discussion also includes the development and benefits of a new continuous production equipment for plant-based meat and the regulatory and market challenges facing the plant-based industry.

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