The New Music Business with Ari Herstand

Club Booking, Opening Slots, Deal Breakdowns with Brooklyn Bowl Talent Buyer

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Aug 24, 2022
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INSIGHT

Deal Structures

  • Venues consider guarantees, door deals, and ticket prices when negotiating with artists.
  • Venue expenses influence deal structures, with higher expenses requiring larger ticket sales or guarantees.
ADVICE

Getting Local Support Slots

  • Target smaller venues (150-300 capacity) for consistent gigs and building a following.
  • Promote yourself heavily online and offline, playing frequently and engaging with fans.
ANECDOTE

Creative Promotion

  • Paul Bacher recounts an instance where a band tattooed a QR code on their chest to promote a show.
  • He emphasizes that creative promotion helps bands stand out and gain favor with talent buyers.
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