The Game with Alex Hormozi

Part 5: $100M Offers Book | Ep 583

13 snips
Aug 19, 2023
The podcast discusses using scarcity and urgency as offer enhancers ethically in business to increase profits. It explores tactics for creating scarcity and enhancing the value of free lead magnets. The importance of creating urgency through deadlines and cutoffs in marketing campaigns is also highlighted.
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ANECDOTE

Schwarzenegger Fundraiser

  • Alex Hormozi attended a high-end charity fundraiser at Arnold Schwarzenegger's home.
  • The event used scarcity (limited tickets), urgency (auction format), and bonuses to raise a record $5.4 million.
INSIGHT

Supply and Demand

  • Marketing manipulates supply and demand to increase profits.
  • The ideal scenario is high demand and low (or perceived low) supply.
ADVICE

Delay Satisfaction

  • Delay satisfying prospects' desires to increase demand.
  • Create exclusivity by selling fewer units at higher prices.
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