This chapter discusses different methods to create urgency in marketing campaigns, including cohort-based rolling urgency, sign-up countdowns, and varying marketing strategies. It addresses common fears and provides options for handling situations when someone wants to buy right after starting a cohort.
“The person who needs the exchange less always has the upper hand.” In this episode, Alex (@AlexHormozi) discusses the use of scarcity and urgency as offer enhancers in business. He highlights the importance of using these tools ethically and the potential for increased profits by creating a sense of exclusivity and perceived value.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
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Timestamps:
(0:49) - Enhancing Your Offer
(11:56) - Scarcity
(24:25) - Urgency
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