Founding Journey How Sam Corcos Grew Levels into a $300 Million Startup
22 snips
Oct 17, 2024 
In this engaging discussion, Sam Corcos, founder of Levels, shares insights on transforming his startup into a $300 million company focused on metabolic health. He reveals how he raised $67 million and the importance of strategic PR and customer engagement. Sam emphasizes building a strong community and leveraging social media partnerships. He also discusses the critical aspects of content strategy for hiring and measuring influencer ROI, while navigating the chaos of startup life and emphasizing product-market fit.
AI Snips
Chapters
Transcript
Episode notes
Sam's Path to Entrepreneurship
- Sam Corcos initially pursued science and finance before entrepreneurship.
- He found the pace of academic science frustrating and finance unfulfilling.
Burnout in Startups
- Startup burnout stems from disliking one's work, not necessarily long hours.
- Passion can make long hours feel like a vacation.
Kardash's Journey
- Before Levels, Sam had bootstrapped companies and a YC-backed startup, Kardash.
- Kardash initially grew rapidly but plateaued, leading to its acquisition.