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How Sam Corcos Grew Levels into a $300 Million Startup

Founding Journey

CHAPTER

Strategic Growth in Social Media

This chapter explores the strategic efforts behind the expansion of a prominent social media account, focusing on the critical roles of dedicated teams and external partnerships. It discusses the complexities of collaborating with creators and balancing virality with quality content, emphasizing trust and credibility, especially in health and wellness sectors. Additionally, it sheds light on the unpredictable nature of these collaborations and the importance of prioritizing strategic goals over chasing viral trends.

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