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How Sam Corcos Grew Levels into a $300 Million Startup

Founding Journey

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Driving Startup Success Through Customer Engagement

This chapter emphasizes the critical role of public relations and direct customer engagement for early-stage startups. The speakers discuss the importance of understanding customer needs and avoiding common pitfalls such as 'bike shedding' to achieve product-market fit. They advocate for building feedback loops with users to foster community and loyalty, while also exploring the challenges of evolving digital strategies like SEO in a rapidly changing landscape.

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