Masters of Scale Rapid Response: Inside J.Crew's purposeful pivot, with CEO Libby Wadle
Jul 22, 2021
Libby Wadle, CEO of J.Crew Group and former president of the J.Crew brand, discusses the company's exciting transformation towards sustainability. She shares insights on launching Madewell Forever, a resale platform aimed at enhancing fashion's circularity. Wadle highlights her experiences at a fair-trade factory in Vietnam and the balance between in-store and online shopping. With a focus on nourishing brand passion and innovative employee engagement, she expresses her excitement for the future of fashion and its positive impact on communities.
AI Snips
Chapters
Transcript
Episode notes
Madewell Forever
- Madewell launched Madewell Forever, a resale platform partnering with ThredUp.
- This expands their existing Blue Jeans Go Green recycling program, aiming for broader circularity.
Resale Interest
- Madewell discovered customer interest in resale through their "Madewell Group Chat" program.
- This crowdsourcing revealed that customers value resale and circularity, leading to the partnership with ThredUp.
Fairtrade Partnership
- J.Crew Group partnered with Fairtrade to certify factories, improving worker conditions.
- They were the first denim brand to do so, inspiring others to follow suit and broaden the impact.