
Rapid Response: Inside J.Crew's purposeful pivot, with CEO Libby Wadle
Masters of Scale
00:00
Sustainable Fashion Initiatives and Resale Innovations
This chapter explores J.Crew's efforts to promote sustainability through the launch of Madewell Forever, a resale platform aimed at enhancing circularity in fashion. It also highlights the company's previous recycling initiatives, including the Blue Jeans Go Green program, underscoring their commitment to environmental responsibility while meeting the needs of the thriving resale market.
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