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Rapid Response: Inside J.Crew's purposeful pivot, with CEO Libby Wadle

Masters of Scale

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Sustainable Fashion Initiatives and Resale Innovations

This chapter explores J.Crew's efforts to promote sustainability through the launch of Madewell Forever, a resale platform aimed at enhancing circularity in fashion. It also highlights the company's previous recycling initiatives, including the Blue Jeans Go Green program, underscoring their commitment to environmental responsibility while meeting the needs of the thriving resale market.

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