161 - Mentores | Naval Ravikant

In this highly acclaimed book, Dr. Robert B. Cialdini explains the psychology behind why people say yes and how to apply these insights ethically. The book outlines six universal principles of influence: Reciprocation, Commitment and Consistency, Social Proof, Liking, Authority, and Scarcity. The new and expanded edition includes a seventh principle, Unity, along with new research, insights, and examples. Cialdini uses memorable stories and relatable examples to make the subject accessible and easy to understand, helping readers become more skilled persuaders and defend themselves against unethical influence attempts.

In 'Purple Cow,' Seth Godin argues that traditional marketing strategies no longer work in today's saturated market. He advocates for the creation of 'Purple Cows' – products or services that are so remarkable they naturally generate buzz and attract attention. Godin uses the metaphor of a purple cow to illustrate how being ordinary is no longer sufficient; businesses must be bold, innovative, and willing to take risks to stand out. The book is filled with examples from successful companies like Apple, Starbucks, and JetBlue, and it challenges readers to rethink their marketing strategies to focus on creating truly remarkable offerings.

En 'Hábitos Atómicos', James Clear explora la psicología detrás de la formación de hábitos y demuestra cómo mecanismos psicológicos y neurológicos en el cerebro humano llevan a la creación de hábitos. El libro enfatiza la importancia de los pequeños cambios diarios, llamados 'hábitos atómicos', que pueden crecer y tener un impacto significativo en nuestra carrera profesional, nuestras relaciones y todos los aspectos de nuestra vida. Clear proporciona ideas basadas en investigaciones científicas para transformar hábitos cotidianos y mejorar nuestra vida y trabajo.