This is Stuart

Influence: The Hidden Cost of Being Seen

Oct 8, 2025
Explore the fascinating world of influencer culture and the hidden costs of seeking online validation. Discover the emotional toll of algorithm-driven popularity versus true influence. Learn about the detrimental effects of constant performance and algorithmic fatigue on mental health. Stuart emphasizes the importance of purposeful influence over viral vanity and encourages curating your social media feeds for personal well-being. Reflect on real connection and what it truly means to have a positive impact, beyond just metrics.
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INSIGHT

Influence Built On Shifting Sand

  • Influencer work is structurally unstable because it depends on shifting algorithms and metrics.
  • Stuart compares it to freelancing tied to an algorithm that rewards momentary performance over long-term value.
ANECDOTE

The Viral High and Sudden Silence

  • Stuart describes his first viral video followed by silence and the crash in engagement.
  • The dopamine high disappeared and he questioned his worth after the next post flopped.
INSIGHT

Algorithmic Awareness Drains Control

  • Awareness that content is algorithmically selected increases anxiety and digital fatigue.
  • Stuart cites research calling this 'algorithmic fatigue' and links it to feeling manipulated rather than empowered.
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