From Tipping Points to Manufactured Virality

key insights from books like Irresistible by Adam Alter, Influence by Robert Cialdini, and Extremely Online by Taylor Lorenz, Stuart unpacks what it really means to live for likes and what we lose in the process. The mental toll of constant performance. How social media rewires our self-worth. The difference between true influence and online popularity. Why not all visibility is valuable.

Irresistible by Adam Alter

Influence by Robert Cialdini

Extremely Online by Taylor Lorenz

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