The WARC Podcast
Most Contagious NYC: How Clash of Clans and Nutter Butter think differently
Feb 18, 2025
Becca Peel, Contagious' advisory lead in the US, shares insights from the Most Contagious NYC event. She highlights how Clash of Clans launched a true crime podcast to deepen player engagement, creating an immersive brand experience. Kelly Amatangelo from Mondelēz International discusses the innovative Nutter Butter campaign, which transformed the brand's presence and achieved 15 million views through a clever mix of creativity and community engagement. Together, they explore the significance of authenticity and unique strategies in modern marketing.
32:37
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Quick takeaways
- Clash of Clans effectively utilized a true crime podcast format to enhance player engagement and connect with new audiences.
- Nutter Butter successfully revitalized its brand by leveraging a quirky persona and user-generated content, showcasing the value of authenticity in marketing.
Deep dives
ASICS Campaign Insights
ASICS showcased a powerful brand narrative that defied category conventions, emphasizing the importance of moving for mental well-being, not just physical fitness. A key insight from their presentation highlighted the significance of creative execution grounded in strong strategic thinking. The speaker from ASICS illustrated that the success of their campaign was not solely attributed to individual creativity but was a collective effort supported by the entire company. By sticking to the brand's core values of promoting a sound mind and body, ASICS was able to resonate with consumers and create a campaign that felt authentic and impactful.
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