The WARC Podcast Most Contagious NYC: How Clash of Clans and Nutter Butter think differently
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Feb 18, 2025 Becca Peel, Contagious' advisory lead in the US, shares insights from the Most Contagious NYC event. She highlights how Clash of Clans launched a true crime podcast to deepen player engagement, creating an immersive brand experience. Kelly Amatangelo from Mondelēz International discusses the innovative Nutter Butter campaign, which transformed the brand's presence and achieved 15 million views through a clever mix of creativity and community engagement. Together, they explore the significance of authenticity and unique strategies in modern marketing.
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ASICS' Focus on Mental Wellbeing
- ASICS defied category conventions by focusing on mental health benefits of movement, not just physical ones.
- This resonated with consumers and proved successful without internal battles, highlighting the power of strong strategy and creative execution.
Meaning vs. Popularity in Culture
- Marcus Collins challenges the conventional understanding of standing out in culture.
- He suggests that true cultural impact stems from creating meaning, not just achieving popularity.
Perseverance in Creative Campaigns
- Persevere with ideas you believe in, nurture them, and give them conviction.
- The Grubhub team almost aired a different campaign before realizing an older, stronger idea was better, demonstrating the importance of sticking with impactful concepts.