Reviving Nutter Butter: A Viral Marketing Journey

This chapter explores the remarkable success of a marketing campaign for the Nutter Butter snack brand, highlighting its viral impact with 15 million views and significant engagement. It discusses the team's innovative approach to reviving the brand's presence on social media, moving away from traditional marketing to create a unique 'Nutter Butter universe'. Emphasizing creativity, authenticity, and community engagement, the chapter illustrates how unconventional strategies led to newfound relevance and connection with consumers.