Becca Peel, Contagious' advisory lead in the US, shares insights from the Most Contagious NYC event. She highlights how Clash of Clans launched a true crime podcast to deepen player engagement, creating an immersive brand experience. Kelly Amatangelo from Mondelēz International discusses the innovative Nutter Butter campaign, which transformed the brand's presence and achieved 15 million views through a clever mix of creativity and community engagement. Together, they explore the significance of authenticity and unique strategies in modern marketing.

Becca Peel, Head of Advisory at Contagious, and Vanessa Chin, Senior VP of Marketing at System1, dive into the standout ads from this year's Super Bowl. They discuss the evolving role of humor and celebrity endorsements, emphasizing their impact on brand identity. The duo highlights Instacart's family-focused messaging and Nike's comeback journey. They also stress the need for brands to maintain consistency throughout the year, rather than just capitalizing on major events for marketing. Their insights reveal the emotional connections that resonate in advertising.