The Art of Deciding

Prof Cass Sunstein - co-author of Nudge: Improving Decisions about Health, Wealth, and Happiness

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Mar 20, 2025
Cass Sunstein, a Harvard Law professor and co-author of the bestseller 'Nudge,' discusses the intricate balance between freedom of choice and behavioral influence. He explains how nudges can guide decisions in public policy and business, but warns of potential manipulation through dark patterns in marketing. Sunstein also highlights the impact of misinformation, detailing the illusory truth effect and emphasizing the importance of ethical decision-making in an era where repetition makes falsehoods believable.
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INSIGHT

Nudges and Freedom of Choice

  • Nudges offer a framework for improving lives while respecting freedom of choice.
  • Their rapid adoption highlights a demand for choice-preserving strategies.
INSIGHT

Nudges as GPS

  • Nudges guide choices without coercion, similar to a GPS.
  • They maintain freedom by allowing rejection of suggestions and alternate paths.
INSIGHT

Types of Nudges

  • Educative nudges provide quick information processing, like nutritional labels.
  • Architectural nudges exploit simplicity and inertia, like automatic double-sided printing.
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