
The Art of Deciding
The internet tells us we make 35 000 decisions every day. To increase our chances of making the right ones, The Art of Deciding asks people who make big decisions to reveal a little of how they do it. Hosted on Acast. See acast.com/privacy for more information.
Latest episodes

9 snips
May 28, 2025 • 16min
The Power of And
Can one word really change your life? Discover how replacing 'but' with 'and' opens up possibilities and fosters creativity. Dive into the complexities of decision-making, where comfort shouldn't dictate quality choices. Learn how companies like Patagonia and LEGO embrace ambiguity for growth and innovation. Decision-making becomes a dynamic, jazzy collaboration, where adaptability and courage reign. Unpack the idea that discomfort can lead to better decisions by navigating uncertainty, instead of avoiding it.

May 14, 2025 • 25min
David McWilliams - economist, author and broadcaster
ACAST NOTESMoney doesn’t exist. Economics isn’t about equations, it’s about us. Irish economist, David McWilliams, talks about the invention of money, how it drives our choices and how to make better decisions about it - our greatest, yet most divisive, invention so far. Why does traditional economics miss the mark? How can humour democratise economic literacy? Why is investing in yourself the most liberating financial decision you can make?David is talking about his book Money: A story of Humanity - Money: A Story of Humanity - https://www.amazon.com/Money-Story-Humanity-David-McWilliams/dp/1982152958at the Franschhoek Literary Festival in South Africa 16 - 18 May 2025. https://www.flf.co.za/https://www.flf.co.za/participants/david-mcwilliams/ 00:00 – 01:52 | The Nature of EconomicsWhy economics is about humanity, not numbers. Money as a made-up but powerful force.01:53 – 05:45 | What Economists Get WrongThe plumbing analogy: why economists understand mechanics but not meaning. The limits of academic jargon.05:46 – 06:40 | The Origins of MoneyMesopotamia, the move from barter to symbols, and how money emerged as a trust technology.06:41 – 09:10 | Commerce, Counting, and ReligionHow commerce required writing, courts, laws, and even religion to underpin trust at scale.09:10 – 14:11 | Weaponized Economics & Global DecisionsHow money disciplines power—particularly in US politics. Financial markets as democracy’s silent opposition.14:12 – 17:54 | Supercycles and Global VolatilityUnderstanding the big turning points in modern economic history and the new age of economic nationalism.17:55 – 21:08 | Kilkenomics & Humor as a LensHow comedy disarms economic elitism. Making economic insight accessible through laughter.21:09 – 24:52 | The Ultimate Decision: Invest in YourselfWhy the most powerful financial move is personal investment—and why time always wins over money.Kilkenomics Festival – An economics and comedy festival in Kilkenny, Ireland - https://www.kilkenomics.com/Paul Krugman – Nobel laureate economist and Kilkenomics speaker - https://paulkrugman.substack.com/Reagan & Thatcher Era – Markers of the last economic supercycle - https://adst.org/2016/07/extra-special-relationship-thatcher-reagan-1980s/Xi Jinping and U.S. politics – Case studies in economic decision-making under global flux - https://en.wikipedia.org/wiki/Xi_Jinping Hosted on Acast. See acast.com/privacy for more information.

Apr 30, 2025 • 31min
Warren Buffett's Decisions
Warren Buffet’s current net worth is around $165 billion. Have you ever wondered what makes him the most successful investment decision-maker in the world? This time every year, thousands of finance professionals flock to his company, Berkshire Hathaway’s AGM in Omaha, desperate to find some answers to that question. Two of the people who went last year - experienced investors, Hywel George and Terence Moll - let us in on what really goes on at what’s been called the ‘Woodstock for capitalists’. And on how Warrren Buffet has influenced their own decision-making.Key takeaways: Simplicity and Patience Win: Buffett’s genius lies in making few decisions but executing them exceptionally well over time.Integrity Over Everything: Integrity in leadership is non-negotiable for sustainable business success.Emotional Intelligence Matters: Successful investing is deeply human; it requires judgment about character and emotion.Long-Term Mindset: Buffett’s success is powered by a focus on the next 10–50 years, not the next quarter.Learning from Mistakes: Buffett’s early mistakes, particularly with Berkshire Hathaway itself, helped shape a stronger investment philosophy.Importance of Structure: GEICO’s acquisition and use of "float" — permanent capital — was a masterstroke in capital allocation.Avoid Hype: Buffett and Munger’s refusal to chase trends, even at the cost of missing out temporarily, shows the value of sticking to core principles.Philanthropy as a Decision: Buffett’s commitment to giving away his fortune represents perhaps his most profound decision, impacting millions.ReferencesBerkshire Hathaway AGM – Often called the "Woodstock for Capitalists."· Warren Buffetthttps://www.berkshirehathaway.com/Key Figures:Charlie Munger (Buffett’s late business partner)Tim Cook and Bill Gates (noted attendees at the AGM)Companies Mentioned:Coca-Cola, Apple, Kraft Heinz, Bank of AmericaGoldman Sachs, Amazon, NvidiaPhilanthropy:Bill and Melinda Gates FoundationClip of Buffett addressing University of Georgia here https://youtu.be/Aa_TPj2pWLU Hosted on Acast. See acast.com/privacy for more information.

Apr 17, 2025 • 30min
Jeremy Vine - broadcaster and author
Jeremy Vine is one the UK's most popular presenters. Millions of people tune in to hear him – and talk to him - on Channel 5 and BBC Radio 2 every day. He opens up about some of the many decisions he’s made during a nearly 40-year broadcasting career. What should he have done when John Prescott gave him an off-camera scoop at the 1995 Labour Conference (and what did he do)? How do he and his team decide what goes into his shows? Why did he decide that the next thing for him was writing a crime novel? And why did he really decide to do Strictly? Listen in as one of our most versatile and best-loved broadcasters lets us in on some of his innermost thought processes.Murder on Line One comes out 24 April 2025🕰️ Chapters00:00 – Introduction: "TV is squash. Radio is snooker."02:00 – Jeremy's manic morning routine and show preparation04:20 – The power of radio and its fiercely loyal audience07:10 – Relevance as a life force and decision-making in show content10:35 – Values vs. views: Navigating BBC impartiality13:00 – From Africa correspondent to Radio 2 host: Career pivots16:15 – The Prescott tape dilemma: Should it air or not?19:40 – What makes a good producer and working with unpredictable teams22:15 – Real stories that resonate: The hold-all campaign for children in care24:00 – Writing Murder on Air One: A novel rooted in personal experience26:40 – Strictly Come Dancing, punk bands, and letting your real self show28:30 – No retirement, only beginnings: Jeremy’s outlook on the futureReferencesBBC Radio 2 – Jeremy’s flagship show with 7M+ listenersChannel 5 – Current affairs show taking live callsNewsnight / Panorama / The Today Programme – Previous rolesJohn Prescott – A story of journalistic discretionMurder on Line One – Jeremy Vine's novel (Out April 24)Thursday Murder Club – Richard Osman’s whodunnit seriesStrictly Come Dancing (2015) – Vine’s dance floor debutFind out more about Bruce here - https://www.brucewhitfield.com/This is a Podcart production. Hosted on Acast. See acast.com/privacy for more information.

Apr 3, 2025 • 28min
Nuala Walsh - author of Tune In: How to Make Smarter Decisions in a Noisy World
Nuala Walsh, a behavioral scientist and author of 'Tune In: How to Make Smarter Decisions in a Noisy World,' dives into the complex world of decision-making. She reveals how even the most successful individuals are prone to over 200 cognitive biases that cloud judgment. The discussion includes her innovative Perimeters Framework to mitigate decision risk and examines real-world examples, from politics to business. Walsh emphasizes the importance of slowing down decisions and combating emotions and fear for better outcomes.

9 snips
Mar 20, 2025 • 27min
Prof Cass Sunstein - co-author of Nudge: Improving Decisions about Health, Wealth, and Happiness
Cass Sunstein, a Harvard Law professor and co-author of the bestseller 'Nudge,' discusses the intricate balance between freedom of choice and behavioral influence. He explains how nudges can guide decisions in public policy and business, but warns of potential manipulation through dark patterns in marketing. Sunstein also highlights the impact of misinformation, detailing the illusory truth effect and emphasizing the importance of ethical decision-making in an era where repetition makes falsehoods believable.

Mar 6, 2025 • 26min
Sara Collins - Booker Prize judge and lawyer turned award-winning author
The Booker Prize is the biggest literary award in the world. It can change lives and make careers. But who decides which is the best book? How do you take a collection of subjective opinions and choose a winner? Sara Collins is a prize-winning author, broadcaster, podcaster, former lawyer and, in 2024, was a Booker judge. She takes us inside the process – which starts with reading 156 books! – and reveals her own thoughts on Samantha Harvey’s Orbital, the eventual winner. Chapters:[02:10] Who decides who wins?[06:05] A lawyer’s turn to literature[10:30] The science behind judging art[14:20] The emotional toll of choosing a winner[18:15] Finding the right story[22:05] Advice for writers and decision-makers[25:00] Closing thoughts: the power of a well-made decisionKey Takeaways:There is no scientific process for judging art—subjectivity is inevitable.A fair judging process must create an open space for disagreement and discussion.Making difficult decisions means feeling the regret, but ultimately moving forward with confidence.The best stories are the ones that give you butterflies—you have to love what you write.Life is short—choose the path that truly excites and fulfils you.References & Mentions:Confessions of Franny Langton (Winner of the Costa First Novel Award) https://www.amazon.co.za/Confessions-Frannie-Langton-Novel/dp/0062851802The Booker Prize https://thebookerprizes.com/Orbital – The 2024 Booker Prize winner https://www.amazon.co.za/Orbital-Novel-Booker-Prize-Winner/dp/0802161545How to Write a Book with Elizabeth Day https://podcasts.apple.com/cd/podcast/introducing-how-to-write-a-book-episode-1-the-idea-part-1/id1407451189?i=1000662933815The Art of Deciding has been featured in The Guardian Podcast Newsletter, Podnews, The List, and the Podbible newsletter and more. Series Producer: Jayne Morgan of Podcart - https://www.podcart.co.uk/Bruce Whitfield is an award winning journalist, best-selling author and speaker https://www.brucewhitfield.com/ Hosted on Acast. See acast.com/privacy for more information.

Feb 20, 2025 • 28min
Mark Purdy - economist and thought leader on AI in decision-making
Mark Purdy, co-founder of Beacon Thought Leadership and an economist, dives into AI's transformative role in decision-making. He raises thought-provoking questions about our reliance on technology—like whether we should be polite to our AI assistants. Purdy discusses the balance between machine precision and human judgment, stressing that ethical considerations must remain in our hands. He highlights the potential risks of job displacement and biases in AI, urging a mindful approach as we embrace advancements in technology.

10 snips
Feb 6, 2025 • 28min
Robin Dunbar and Sam Rockey - authors of The Social Brain: The Psychology of Successful Groups
In this enlightening discussion, Professor Robin Dunbar, an expert in evolutionary psychology, and Sam Rockey, a consultancy guru, unravel the complexities of group dynamics. They explore the ideal group sizes for effective decision-making and the concept of Dunbar's number, shedding light on the number of meaningful relationships one can maintain. Insights on fostering trust, the importance of connection in workplaces, and lessons from businesses like SAB Miller provide a roadmap to enhance collaboration. Who knew pubs could improve company culture?

Jan 23, 2025 • 27min
Colin Ingram - award-winning theatre producer
“Be brilliant for ten minutes a day.” Is that enough? It’s worked for award-winning West End and Broadway producer, Colin Ingram who spends his life making multi-million-pound decisions about what audiences are going to like. Sometimes he’s right – his Back to the Future: The Musical is a smash hit. But sometimes he’s wrong – his Gone With The Wind crashed and burned. How does he get into people’s heads? What has he learned? What can we learn from him? "The only thing that doesn't lie is the box office." You’ve got to be realistic about whether something is actually working or not and make tough decisions – even if it’s your personal passion or your creative team promise they can save it. He talks us through the lessons he learned with his unsuccessful production of Gone With The Wind."Success is as hard as failure." There are pitfalls involved in big successes – especially if you’re young and inexperienced. It can cloud your vision and so interfere with your decision-making ."Be brilliant for 10 minutes a day." There are those moments that make all the difference. No one can be 100% all the time - so don’t put yourself under that kind of pressure. But if you can be inspired just for a short time each day, it can make the difference between success and failure.Chapters:(00:56) One of life's big pleasures is deciding to go to a show(02:42) Colin Ingram is one of the West End's most successful producers(06:08) Colin’s early days working for Cameron Macintosh(08:06) What decisions would you have made differently today versus the younger version of you(09:35) Colin’s process, considering a theatre production from conception to execution can take a decade(21:43) Making big decisions that are not always popular can be difficult(24:03) Be brilliant for 10 minutes a dayReferencesColin Ingram: https://coliningramltd.comBack to the Future: The Musical https://www.backtothefuturemusical.comGhost the Musical https://www.ghostthemusical.comBilly Elliot the Musical https://billyelliotthemusical.comCameron Mackintosh https://www.cameronmackintosh.com The Art of Deciding has been charting in the top 10, and featured in The Guardian Podcast Newsletter, Podnews, The List, and the Podbible newsletter, amongst others. The Art of Deciding is produced by Podcart - https://www.podcart.co.uk/Series Producer: Jayne Morgan Hosted on Acast. See acast.com/privacy for more information.