The Art of Deciding  cover image

Prof Cass Sunstein - co-author of Nudge: Improving Decisions about Health, Wealth, and Happiness

The Art of Deciding

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The Dark Side of Nudging: Behavioral Economics Under Scrutiny

This chapter delves into how behavioral economics influences decision-making and the potential misuse of 'nudging' by companies and governments. It highlights the exploitation of cognitive biases through 'dark patterns,' especially affecting financially vulnerable consumers trying to unsubscribe from services.

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