Maintenance Phase

The French Paradox

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Sep 27, 2022
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INSIGHT

Media Created The Red Wine Narrative

  • A 1991 60 Minutes segment turned the French Paradox into a mass-media narrative linking red wine to heart health.
  • That coverage coincided with a measurable rise in US wine sales and shaped decades of public belief.
INSIGHT

The J‑Shaped Drinking Curve Took Over

  • Researchers shifted the focus from French dietary fat to moderate alcohol's apparent protective effect.
  • Studies repeatedly showed a non-linear mortality pattern where light drinkers often have lower death rates than non-drinkers.
ANECDOTE

A Listener Started Drinking For Her Health

  • Aubrey's mother started drinking a glass of red wine daily after news reports recommended it.
  • Her doctor advised against it because she didn't enjoy wine and it wasn't a magical prescription.
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