Journalists have a huge incentive to make you feel better than other people for knowing it. Everything now has to be cast as like you're the only one who knows this, and like the powers that be don't want you to know it,. Despite the fact that This Morning is the most popular news programme in the country at this time. Tatses. Been on the air for 20 years. What do you want from me? But what did you what did you think?