The Race Driver Coach by Enzo Mucci How to find motorsport sponsorship with Dino Zamparelli, Brian Sims & guests | #TRDCSHOW S7 E25
Aug 21, 2023
Dino Zamparelli, a skilled race car driver with experience in the Porsche Carrera Cup, and Brian Sims, a sponsorship expert and author, share their insider knowledge on securing motorsport sponsorships. They discuss the power of networking and how smaller sponsors can significantly impact a driver’s journey. The duo also addresses common challenges like companies ghosting potential partners and the importance of crafting tailored approaches to attract sponsors. Their insights turn the complex world of sponsorship into actionable advice, making it accessible for aspiring racers.
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Dino's Sponsorship Journey
- Dino Zamparelli began focusing on sponsorship in 2012 after hearing Brian Sims talk about sponsorship.
- He read Brian's book, made a plan, and secured multiple sponsors to fund GP3 and Porsche Carrera Cup seasons.
Build Your Network Boldly
- Build your own network and don't be shy about sharing your racing journey.
- Create a story around your journey and offer opportunities like hospitality to get people involved.
The Bristol Bonnet Success Story
- Dino created the "Bristol Bonnet" scheme, selling sticker space on his car starting at £500.
- This attracted multiple small sponsors, collectively generating substantial funds and activating corporate events on race days.