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How to find motorsport sponsorship with Dino Zamparelli, Brian Sims & guests | #TRDCSHOW S7 E25

The Race Driver Coach by Enzo Mucci

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Navigating Motorsport Sponsorship Challenges

This chapter explores the difficulties of securing sponsorship in motorsport, highlighting a personal journey that began with a transformative talk in 2012. It emphasizes the importance of strategic planning, networking, and proactive engagement in attracting sponsors, showcasing innovative methods and real-life experiences. Additionally, it discusses the balance between racing and business, advocating for tiered sponsorship packages and the effective management of sponsor relationships.

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